Woke mind virus No 4

 

Woke advertising on steroids

Come Christmas, most big advertisers try to outdo each other to gain customers and sell their wares. There is nothing wrong with that, of course, and it shows how important Christmas and Christianity are to society worldwide. However, particularly in the West in recent years some of the biggest stores and brands have chosen to go down the 'inclusive' and even Woke route. These advertising campaigns tend to fail, sometimes spectacularly, as in the Case of Bud Light and the Dylan Mulvarney advert, which almost ruined the company, as their client base, white heterosexual males, rejected it in a big way.

            One would, therefore, expect that because Woke advertising fails, when your product is aimed at conservative white males, ad executives will learn their lesson, especially when in a very competitive market. The product I am referring to today is Jaguar Cars, a luxury brand with a strong motor racing heritage that mostly appeals to reasonably wealthy conservative males.

            The new Jaguar advert is as Woke as it can get; it has a group of androgynous-looking beings dressed in ultra-garish pop art/hout cauture garb who walk through a day-glow set and then sit on an odd-looking pink rock. All the actors in the advert look as miserable as hell. "Live Vivid" was the caption; what the ?#?@? are they talking about? "Copy Nothing," they say, when they copy everyone from Andy Warhol to Jasper Johns and every Pride parade that's ever been.  Oh, and there is no car in the advert!

            As Brits we should be able to take pride in our leading car brand, but this ad just makes you want to be sick. Perhaps pride is an ironic word here. This advert is just Woke and pretentious nonsense, that will probably backfire and do much damage to an already failing car company.